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Art Whino Blog

Caught Our Eye

Friday, June 25, 2010
Every day we're bombarded by advertising imagery, promoting products from all sides of the capitalist spectrum, and well--for once, this one caught our attention. A new ad campaign commissioned by EIZO, a company who specializes in producing high-def radiographic imaging equipment, have put a new spin on how their merchandise is presented to the medical community. Like they say in X-Ray departments across the U.S., 'We do it better in the dark,' and this campaign is no different. EIZO, in collaboration with Butter, a German-based advertising agency, has come up with a 2010 calendar featuring digitally rendered X-Ray Pin-Ups. YES! The medical community DOES have some sex appeal! And what better way of spicing things up with a little bit of radiation, and some equally exquisite...structural anatomy? 


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